Privacy Policy

This policy covers visitors to our website, individuals who contact us, prospects and clients, and representatives of suppliers and partners. It applies to information collected online and through our routine business operations. Separate contractual terms may apply when we provide services to corporate clients; in those cases, we may act as a processor on their behalf in accordance with a data processing agreement.

We collect information that identifies you or can be linked to you, such as your name, job title, company, email address, phone number and postal address. We process service and transactional information, including enquiries, support requests, orders, billing and records of interactions with our teams. Technical information is collected when you use our website, such as IP address, device and browser details, pages viewed, referring URLs and cookie identifiers. We also process your communication preferences and any content you send to us, including feedback and survey responses. We do not intentionally collect special category data through our website and ask that you do not submit sensitive information unless requested and protected by appropriate safeguards.

We collect information directly from you when you complete forms, subscribe to updates, download content, request support, participate in events, or correspond with us by email or other channels. We collect information automatically as you use our website through cookies and similar technologies that help us operate the site, remember preferences and analyse performance. We may receive information from your employer or colleagues where we deliver services under a corporate agreement, and from service providers who support our operations, such as analytics, hosting, security and communications platforms. Where permitted, we may supplement our records with information from publicly available sources to maintain accurate business contact details.

We use personal information to provide, operate and improve our services, to respond to enquiries and support requests, and to manage accounts, orders and billing. We process information to maintain the security and integrity of our systems, to detect and prevent fraud or misuse, and to ensure the website functions as intended. We use contact and preference information to send service communications and, where lawful, relevant marketing that you can opt out of at any time. We analyse website and campaign performance to understand what content is useful, to measure outcomes, and to plan improvements. Our legal bases include the performance of a contract or steps taken at your request before entering into a contract, compliance with legal obligations, and our legitimate interests in operating a secure, efficient business and communicating with clients and prospective clients. Where consent is required by law, such as for certain cookies or marketing, we will request it and you may withdraw it at any time.

We may share information with trusted service providers who process data on our behalf to deliver hosting, security, analytics, communications, payments and related services. These providers are bound by contractual obligations to protect personal information and act only on our instructions. Where we provide services to your organisation, relevant information may be shared with your employer or authorised colleagues. We may disclose information to professional advisers, insurers, auditors and regulators where necessary, and to prospective buyers and their advisers in the context of a merger, acquisition or other corporate transaction, subject to appropriate safeguards. We do not sell personal information.

Your information may be transferred to and processed in countries outside the UAE. When we transfer personal information internationally, we use lawful transfer mechanisms such as adequacy regulations, and we implement supplementary technical and organisational measures where appropriate to ensure a level of protection essentially equivalent to that in the UAE. You can contact us for more information about these safeguards.

We take security seriously and host data on infrastructure that is designed and maintained to protect confidentiality, integrity and availability. We use modern security technologies and practices, including SSL/TLS encryption to protect data in transit, strong access controls and authentication, segmentation of environments, secure configuration, logging and monitoring, and incident response procedures. While no method of transmission or storage is completely secure, we continually assess risks and enhance controls to reduce the likelihood and impact of unauthorised access, disclosure or loss.

We recognise our responsibility to protect user data and exercise ongoing vigilance. We maintain a security programme that includes regular risk assessments and security audits appropriate to the nature of our processing. Access to personal information is limited to personnel and providers who need it to perform their roles, and is governed by role based permissions, training and confidentiality obligations. We manage vendor risk through due diligence and contractual safeguards. We review our policies and technical controls periodically and update them to reflect evolving threats and best practice. Where feasible, we use encryption, pseudonymisation and data minimisation to reduce exposure. Retention periods depend on the type of data and context of processing. When information is no longer required, we delete it securely or anonymise it so it can no longer be linked to you.

Subject to legal limitations, you have rights to access your personal information, to correct inaccuracies, to erase information in certain circumstances, to restrict or object to processing, and to receive a copy of information you provided to us in a portable format. Where processing is based on consent, you can withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal. To exercise your rights, contact us using the details above. We may ask for information to verify your identity and will respond within applicable timeframes.

We use cookies and similar technologies to operate the website, remember preferences and analyse performance. Where required by law, we obtain your consent through our cookie banner or settings centre. For details on the types of cookies we use and how to manage your choices, please see our Cookie Policy.

We may update this policy from time to time to reflect changes in law, technology or our practices. If changes are material, we will take reasonable steps to notify you.